Campaigns

Tata Motors rolls out #TheUltimateElectricDrive campaign

Ahead of the launch of their new Nexon EV, Tata Motors has signed up celebrity couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign.

This campaign aims to showcase Nexon EV’s ability to overcome current barriers to adoption of EV (Electric Vehicle) in India, such as worries about charging infrastructure and driving range besides speculation about performance. To help allay these fears, the company says the car comes equipped with the new Ziptron technology.

At the time of writing, the celebrity couple has launched themselves on a drive across rough terrains in the Nexon EV and will share their experiences with their fans.

The campaign will bring together seven videos capturing the couple’s journey from Manali to Leh, showing off the car’s ability to take on some of the toughest terrains in India while covering six high-altitude Himalayan passes mediated by unpaved roads, steep gradients, little or no charging infrastructure, and extreme weather conditions.

Shailesh Chandra, President, Electric Mobility Business and Corporate Strategy, Tata Motors Ltd., said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple — Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”

Nexon EV will be equipped with a high-voltage system, rapid-charging capability, and a battery and motor combo with an eight-year warranty. The car is also compliant with IP67 (dust and water proof) standard.

The company says the car can run for about 300 km on one charge and will be priced between INR 15 to 17 lakhs.

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