Dentsu Aegis Network(DAN) Consult has taken on board Rahul Jaiswal as Principal – e-Commerce.  Jaiswal, who was earlier Deputy Director, Category Marketing at Myntra, will be based in Mumbai and will report to Lalit Bhagia, CEO, DAN Consult.

Jaiswal has been handed the task of building a client-facing e-commerce consulting practice.

“DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realise this setup, and help businesses scale in e-commerce sector,” said Jaiswal in his remarks to media.

Welcoming Jaiswal to DAN, Bhagia said, “Rahul’s rich experience in e-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers, and e-commerce platforms help scale their businesses. We already have some large clients where we are leading e-commerce strategy and growth. Rahul’s expertise here would be deeply valued.”

Referring to Jaiswal’s experience, Bhagia added, “Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”

Jaiswal spent close to nine years at Myntra and Star TV and has had considerable international exposure in consulting with Fortune 1000 clients across Europe, UK, and North America.

Jaiswal’s key areas of experience have been management consulting, business development, key account management, multi-channel marketing and growth, strategy and operations, supply/demand economics, new product development, process development and rollout, and stakeholder management.