28.1 C
New Delhi
Friday, March 29, 2024

Latest News

Maruti Suzuki has named Partho Banerjee as the new head of sales and marketing, succeeding Shashank Srivastava

A recent regulatory filing from Maruti Suzuki indicates significant leadership changes within the company. Partho Banerjee will assume the role of Head of Marketing...

Deoleo Awards Creative Mandate to Digitas India

Digitas India has secured the digital creative mandate of Deoleo India Pvt Ltd., a renowned global leader in olive oil featuring esteemed brands like...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

Pepsi integrates AI into its Holi advertisement, adding a modern twist to the traditional ‘Thandai’ beverage

As Holi festivities concluded, brands unveiled their vibrant campaigns. Among them, Pepsi, known for its iconic red, white, and blue branding, introduced a unique twist with...

OPPO India names Omnicom’s PHD India for integrated media mandate

OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate, following a multi-agency pitch. This partnership will see...

The ‘Joke in a Bottle’ campaign by Sprite is back, promising more laughter and fun

Sprite, the refreshing lime-flavored beverage, returns with its 'Joke in a Bottle' campaign, building on the success of its inaugural season. Expanding on its Scan Karo,...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

- Advertisement -spot_img

Advertising

Deoleo Awards Creative Mandate to Digitas India

Digitas India has secured the digital creative mandate of Deoleo India Pvt Ltd., a renowned global leader in olive oil featuring esteemed brands like Figaro and Bertolli. In this partnership, Digitas India has been entrusted with the creative and social media responsibilities for Deoleo’s flagship products, such as Figaro Olive Oil, Bertolli Olive Oil, and the Figaro baby range. The primary objective is to rejuvenate these esteemed brands through innovative digital storytelling and increased consumer engagement. Additionally, Digitas India will support the brands in exploring new markets, while also strengthening loyalty among existing clientele and raising awareness about olive oil consumption. Sonia Khurana, Chief Operating Officer (COO), Digitas India, said, “We are excited about our partnership with Deoleo. Building a brand...

Top 5 of the week

Media

- Advertisement -spot_img

Marketing

Branding

M Baazar onboards Kriti Sanon as brand ambassador

M Baazar, a prominent fashion retailer in eastern India, proudly unveils Bollywood actress Kriti Sanon as its latest brand...

Coding Ninjas Partners Social Beat for Brand Awareness...

Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has...

The Kind Citizen, a Non-profit Announces a New...

Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization,...