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Deoleo Awards Creative Mandate to Digitas India

Digitas India has secured the digital creative mandate of Deoleo India Pvt Ltd., a renowned global leader in olive oil featuring esteemed brands like...

Celio India teams up with Mumbai Indians to launch an exclusive merchandise collection

Celio India, the renowned French menswear brand, has joined forces with Mumbai Indians for an exclusive collaboration. Launched on March 20, this partnership for...

News Around the globe

  • Amplify the global creative agency that specialises in experience and culture, is stepping in to help Santa this Christmas. For years the world’s most recognisable North Pole resident has been able to avoid detection during his yearly global outing. But in this accelerated world of intelligence and surveillance, Amplify’s innovation team became concerned as we are approaching a time when he will be unable to keep up his work undetected.
  • NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. Created by Buzzman, the campaign exposes “a society that is still plagued by norms,” the agency said, adding that some people still see make-up as a way to camouflage, to pretend to be someone else, or to put on a mask. Something superficial.
  • As the NRMA Insurance Men’s Test Series gets underway at Perth Stadium this week, NRMA Insurance brings a fresh wave of support and a community approach to its second season as naming rights partner. NRMA Insurance has unveiled a brand new TVC via Thinkerbell and Initiative, featuring Australian cricket stars Usman Khawaja, Pat Cummins and Ash Gardner, aiming to inspire Australians to protect and support their local cricket clubs.

OPPO India names Omnicom’s PHD India for integrated media mandate

OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate, following a multi-agency pitch. This partnership will see...

The ‘Joke in a Bottle’ campaign by Sprite is back, promising more laughter and fun

Sprite, the refreshing lime-flavored beverage, returns with its 'Joke in a Bottle' campaign, building on the success of its inaugural season. Expanding on its Scan Karo,...

BBC Studios introduces its latest BBC app

BBC Studios, the commercial arm of the BBC, in collaboration with BBC News, has unveiled the global launch of the all-new BBC.com and BBC app, revolutionizing...

Video of the Day

In its latest TVC, Times Internet-owned Magicbricks says that it not only provides 15 lakh plus property listings but also 15 plus services that can help make a house a home. 

TOP CREATIVE WORKS

#HarGhoontMeinSwag

Client: Pepsi

Ubisoft - Découvrez l'île de Yara

Client: Ubisoft

ikea- #wonderfuleveryday

Client: IKEA

#ShineBrighter

Client: Zeya By Kundan

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Celio India teams up with Mumbai Indians to launch an exclusive merchandise collection

Celio India, the renowned French menswear brand, has joined forces with Mumbai Indians for an exclusive collaboration. Launched on March 20, this partnership for the season aims to celebrate the authentic spirit of Mumbai. The collection provides MI Paltan fans with an opportunity to showcase their support for the Mumbai Indians team. With a variety of colors and designs, the collection pays homage to the essence of cricket and the vibrant energy of the city of Mumbai, all while reflecting Celio's distinctive style. Featuring a range of sweatshirts in blue and tee shirts in grey, sky blue, and multi-colors, the merchandise line incorporates the iconic Mumbai Indians logo and artistic designs that encapsulate various aspects of Mumbai's culture. The collection will...

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Marketing

Branding

M Baazar onboards Kriti Sanon as brand ambassador

M Baazar, a prominent fashion retailer in eastern India, proudly unveils Bollywood actress Kriti Sanon as its latest brand...

Coding Ninjas Partners Social Beat for Brand Awareness...

Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has...

The Kind Citizen, a Non-profit Announces a New...

Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization,...