Following a multi-agency pitch, Isobar has secured Set Wet’s digital duties. The agency’s Mumbai office will look after the account.

Shekhar Mhaskar, Chief Growth Officer, Isobar India, said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”

Isobar’s Business Head — West, Prashant Lodaya, said: “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

Set Wet is a Marico-owned company specialising in grooming products, including hair gel, hair wax, beard gel, beard cream, and body spray deo.