Branding

Chicco: A global baby care brand expands in India with new exclusive store in Gurgaon

Chicco, one of the biggest global baby care brand from Italy, opens its exclusive store in Ambiance Mall, Gurgaon. The store takes care of all baby essentials with extended range of product line: Apparels, Shoes, Travel, Nursing, Cosmetics and Toys.  Chicco offers the best in line product solutions of global quality standards to its consumers across all categories.

At this new Chicco store, parents can find advice and answers for all their baby care product needs. Also, Chicco’s latest global Fall Winter’18 collection is now available in the Store.

Commenting on the launch of Chicco store in Gurgaon Mr. Rajesh Vohra, CEO, Artsana India says, “I am extremely thrilled to have Chicco store opened in one of the popular shopping malls of Gurgaon- Ambiance Mall.

Consumers here are quite evolved and want to offer the best to their babies; Chicco will make their parenting journey easy and fun. We as Chicco will keep making every moment of baby and parents as special as possible.”

With the brand essence of “wherever there is a baby“; in collaboration with Osservatorio Chicco (Chicco Baby Research Centre) Chicco is passionate in designing innovative products as per the specific needs of babies in 0-36 months age group. With the extending demand of Chicco Products in the Delhi NCR region, this recently opened store gives an opportunity to customers to experience all the brand’s offerings; which include:

Baby Apparels and Shoes– Designed in Italy, the apparel range by Chicco is the most distinguished line for infant, babies and toddlers. All apparels are designed for intuitive playfulness; comfort with modern and stylish looks and are made of natural fibres. Chicco shoes are light in weight, flexible and come with physiological in-sole.  It helps in proper development of the baby’s feet and provides them the maximum comfort.

Baby Travel Range- It includes baby carriers, strollers, car seats, walkers to make it easy for parents when it comes to travelling with the baby. This range has been designed to offer maximum comfort and safety for the baby and convenience for the parents. All the products under this category go through several tests as per the global quality and safety standards; thus ensure the best quality product offering to the consumer. All the products under this segment can be used for the baby from 0 months onwards.

Nursing range:

Chicco Offers well researched and wide range of innovative nursing products related to Breastfeeding, Nursing and infant support pillow, sterilisation soothing and weaning.  All the soothing, weaning and breastfeeding products under this category are BPA free.

Cosmetics Range- Understanding the need of babies, Chicco offers Baby Moments range of cosmetics product which are clinically tested, hypoallergenic and are free from parabens, dyes, alcohol, SLS, SLES. The range includes products for the bath, skin care, nappy time and sun protection.

Under this category, the brand also offers Baby Oral care range which includes gum gel, tooth brushes and toothpastes. Important to note is that Chicco baby toothpastes are Fluoride free.

Toys Range- It has infant and pre-school toys. All products are designed and developed to give right stimuli for the development of sensory, motor, cognitive skills. It offers innovative products like First Dreams (musical projection toys), Rattles that are paint free, Sit N Ride, Trikes, Radio control vehicles and licensing toys of Disney, Ducati and Fiat.

In addition to the newly opened store in Gurgaon, Chicco stores are located in New Delhi, Noida, Gurgaon, Jalandhar, Chandigarh, Bangalore, Siliguri and Kolkata.

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