4.81 percent jump in ads during first week of COVID-19

The Coronavirus advisory for maintaining more stringent standards of hygiene led to many brands in the hand wash and liquid soap...

UN CALLS ON CREATIVES TO CRAFT COVID-19 MESSAGING

"We are in an unprecedented situation and the normal rules no longer apply," says UN Secretary-General Antonio Guterres.

Pan-India TV consumption up 8% in COVID-19 Week 1

Prime Minister Narendra Modi's televised address on the 'Complete Lockdown' was the biggest-ever news event, attracting unique viewers close to 197...

COVID-19: ‘CONTINUE ADVERTISING, BUT WISELY’

Brands absent for six months or more from TV advertising owing to the Coronavirus crisis will experience a 39 percent reduction...

THE COVID-19 EFFECT

Advertising Industry: Growth at best expected to be flat for calendar year 2020 and if epidemic comes under control by May/June,...

COVID-19: BBC offers 20% free ad space to public health bodies

BBC Global News has announced plans to support international and governmental organisations by offering them up to 20% of its advertising...

THE TIME TO BE CREATIVE, COMPASSIONATE : MEGHNA GHAI

“Work from home could mean that these spaces would now need to be replaced by virtual interaction but given the nature...

CHIEF WAGE EARNER IS CHIEF NO MORE

With culture playing a key role in shaping consumption and building brands, Wunderman Thompson (WT) carried out a study of the...

BBDO staff take home a bit of BBDO

Employee homes become “official BBDO offices”, app generates logo for email signatures. "Obviously you're not launching a new BBDO — but you...

PORN IN THE TIME OF CORONA

There has been a surge of porn searches during the Corona lockdown worldwide with porn companies offering free subscriptions help those affected...

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