TRAI drops cap on MRP of individual channels

The Telecom Regulatory Authority of India (TRAI) has modified its tariff order for the broadcasting and cable services sector implemented on...

Half Full is Half Empty

Kotak Mahindra Life Insurance Company Ltd (Kotak Life) recently launched a digital campaign, highlighting the importance of a ‘complete’ life insurance...

Media Consumption Rises: IRS

Readership across India has either increased or remained steady for Q3 (Third Quarter of FY 2019-20) according to the Indian Readership...

Get, set, start up!

The very mention of Kerala conjures up images of meandering, placid backwaters, verdant countryside, misty hills, fantastic beaches, and a smorgasbord...
1. OPENING SHOT

DESIGN IS ALL

The recently concluded Kochi Design Week (KDW), held at Bolgatty Island in Cochin from Dec 12–14, sought to celebrate the idea...

We’re interested in personalization of advertising and marketing at scale: Sir Martin Sorrell

In India recently for the launch of media consultancy MightyHive’s new office in Mumbai, Sir Martin Sorrell, who had earlier launched S4 Capital in...

Group M’s worth alone equal to WPP’s stock market value: Martin Sorrell

Sir Martin Sorrell, the founder of WPP Plc, the world’s largest advertising and PR group,has said that the probable break-up value of WPP is...

Mark Zuckerberg responds to threats from TikTok and Elizabeth Warren

Facebook owner Mark Zuckerberg is reportedly considering getting ahead of TikTok. “I think the geopolitical implications of what TikTok is doing, is quite interesting....

Volkswagen Group India becomes ŠKODA AUTO Volkswagen

Having secured statutory approvals, the ŠKODA AUTO led Volkswagen Group India has announced the merger of its three passenger car subsidiaries — Volkswagen India Private Limited (VWIPL),...

Tata Motors rolls out #TheUltimateElectricDrive campaign

Ahead of the launch of their new Nexon EV, Tata Motors has signed up celebrity couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This...

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