Four Indian agencies have together won seven awards on Day 3 of the Cannes International Festival of Creativity.
Mindshare, Mumbai, bagged a Silver Lion in the Media Lions category for its campaign ‘Infection Alert System’ for their client Lifebuoy soap. Interestingly, the same entry fetched Mindshare a Bronze Lion in the Creative Data Lions category.
In the Creative Strategy Lions category, the Lifebuoy campaign titled ‘Lifebuoy #HelpAChildReach5’ helped Lowe Lintas Mumbai/Mullen Lowe Singapore/Mullen Lowe SSP3, Bogota, bag a Silver Lion. The campaign made use of government data to put together an alert system via mobile devices in regions with little or no access to media.
Dentsu’s digital agency Webchutney, which won the highest number of shortlists, picked up a Silver Lion in the Direct Lions category for their work on Swiggy’s ‘Voice of Hunger’ challenge, which also won a Bronze Lion in the Social and Influencer Lions category.
In the PR Lions category, Leo Burnett won a Silver Lion for their entry titled #StopMithani for HDFC Bank which sought to promote the bank’s blood donation camps. Dentsu Webchutney bagged a Bronze Lion award for a campaign titled ‘Code Name: Uri’ in the same category. The entry was for the film, “Uri: The Surgical Strike”, which made use of technology such as Google Assistant to promote the movie in the digital domain.