The English Business News Channel, has teamed up with AutoX magazine, Ithe Indian automotive publication and portal, to launch the ‘The AutoX Show’ – a weekly, consumer-centric show on automobiles, that will provide a comprehensive insight into the auto industry by featuring the latest product offering as well as providing a perspective on the overall industry.
Announcing the tie-up, Siddharth Zarabi, Executive Editor, BTVI said, “We are extremely pleased to announce the tie-up with the AutoX magazine. The partnership will bring together the television and digital platform strength of BTVI, India’s fastest growing business television channel. I have known Dhruv Behl for years, and am convinced that he, along with his team at Comnet Publishers, bring a deep understanding and unparalleled expertise to the automotive show space. Among India’s largest industrial sectors, automobile manufacturing is also a shining example of “Make-In-India”. Together with AutoX magazine, we aim to create magic for our viewers with a “made-in” and “made-for Indian viewers” viewing experience – on television and in the online space.”
Talking about this collaboration, Dhruv Behl, Publisher & Editor, AutoX said, “We celebrate our 12th anniversary in November this year, and I can think of no better way to underline this milestone than by joining hands with BTVI to launch ‘The AutoX Show’. My team and I live and breathe the latest cars and bikes, and we can’t wait to put BTVI’s viewers in the driver’s seat of the most exciting industry in the country.”
Anuj Katiyar, Head of Marketing, Research & Branded Content, BTVI added, “Auto-related shows are extremely popular with business news viewers and it has reflected in viewership trends of our previous auto offering. The collaboration with AutoX allows us to combine BTVI’s television might with AutoX magazine’s print and digital forte to offer superior content to our combined viewers across all three platforms. We are extremely positive and confident about the content and the response it shall have from not only the auto enthusiasts but also other viewers who would come on the channel just for this show.”
He continued, “BTVI has always had very successful auto offerings and we are now making it even bigger and better by collaborating with AutoX magazine. Our television expertise along with the deep understanding of the auto sector of the team will make for a great ride for our viewers.”
The show will premiere on 10th November at 11 AM on BTVI and will be repeated on Sunday at 9.30 AM and 6.30 PM every week.
